YMCA Unveils New Brand Strategy
November 23rd, 2010
July 12, 2010 — For the first time in 43 years, YMCA of the USA (Y-USA) is unveiling a new brand strategy on behalf of the 2,687 Ys in the USA. The strategy is designed to increase understanding of the impact Ys make in the communities we serve, and it focuses on simplifying how we describe our work to:
• nurture the potential of children and teens;
• improve the nation’s health and well-being, and
• motivate people to support their neighbors and the larger community.
The rebranding will include organizing Y offerings into three areas of focus—youth development, healthy living and social responsibility—as well as a fresh, new visual system built around a revitalized logo in five color pairings (below) intended to reflect the vibrancy of our organization and the diversity of the communities we serve.
We at Dryades YMCA are enthusiastic in our support of this comprehensive nationwide effort to help people understand what we do and why we do it. This strategy will pave the way to impacting even more than the 21 million Americans who are living through their involvement with their local Y.
Ys across the country will implement the strategy on their own timeline; we anticipate completing the rebranding process by the end of 2011.